Proven Result

Healthcare Outreach

Personalized mailers, HIPAA-aware workflows, and precise audience targeting lifted response rates by 34%.

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+34%
Response Rate Lift
100%
HIPAA-Aware Handling
7–10 Days
Concept to In-Home

The Challenge & Our Approach

Engage at-risk and lapsed patients with compliant, highly relevant messaging—at scale.

What needed to happen

A regional healthcare network needed to re-activate specific patient cohorts with time-sensitive campaigns. The outreach required PHI-safe data handling, tailored creative, and postal-optimized delivery windows.

Cohort targeting
Deterministic selects using EHR-safe inputs, geos, and appointment history.
1:1 personalization
Dynamic copy, imagery, and scheduling CTAs driven by VDP templates.
Compliance by design
Strict PHI handling, access controls, and encrypted transport throughout.
Postal optimization
NCOA, CASS, walk-sequence, and drop-ship planning for faster in-home.

Execution in Four Moves

From secure data intake to measured lift.

1

Secure Data Intake

Encrypted transfers, designated PHI zones, and least-privilege access controls.

2

Personalized Creative

VDP templates map cohort rules to copy, offers, and scheduling prompts.

3

Production & QA

Digital production with inline verification and proofing for sensitive fields.

4

Optimized Delivery

Presort, entry-point selection, and timed drops to align with clinic capacity.

+34%
Lift vs. Prior Baseline
≤ 48 Hrs
From Data to Press
QC 2-Pass
Data & Address Verification

“Appointments spiked in the exact cohorts we targeted. Personalization was on point—and we maintained strict PHI controls.”

Director of Patient Outreach, Regional Health Network

Ready to grow patient engagement?

Let’s plan a compliant, measurable outreach program for your system.

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