Proven Result

Higher Ed Admissions

Interactive viewbooks and program-specific storytelling helped drive a record enrollment cycle.

See how we did it Back to Commercial Printing

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Record High

Enrollment Cycle

4m 12s

Avg. Viewbook Engagement

~4 Weeks

Concept to Launch

The Challenge & Our Approach

Stand out to right-fit students with dynamic, program-specific journeys that convert interest into applications.

What needed to happen

Admissions wanted to modernize the classic viewbook with interactive content and direct calls to action. We paired program-level personalization with mail + digital touchpoints that flowed seamlessly into the application funnel.

Audience segmentation

STEM, Arts, Health, Business—creative & proof points tuned per interest area.

Interactive viewbooks

Scannable QR jump-offs to rich media, labs, studios, and outcomes dashboards.

CRM integration

Clicks & scans feed your CRM for timely counselor follow-up and nudges.

Funnel continuity

Clear “Next steps” to visit, apply, or schedule counselor chats at each moment.

Execution in Four Moves

From concept to measurable enrollment outcomes.

Program Mapping

Co-create storylines per college & major; surface outcomes, labs, and student work.

Interactive Creative

QR-enabled viewbooks bridge to video, virtual tours, and counselor calendars.

Omnichannel Execution

Direct mail + email + SMS cadences aligned to your recruiting calendar.

Measure & Optimize

Track scans, session depth, and conversions—iterate creative by audience.

High Intent

Visit & Apply Clickthrough

Fast Spins

Design → In-Hand

Counselor-Ready

CRM Events & Alerts

“Prospects spent real time with our programs—and took action. The new viewbook felt modern and measurable.”

VP Enrollment Management

Ready to modernize your recruitment?

Let’s plan an interactive, measurable admissions campaign together.

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