I recently had an interesting exchange on social media with a digital marketing expert about the value of print today. I had shared a link to an article about the emotional impact on customers of print marketing. The author of this article pointed out that the tactile qualities of print—especially Read more…
Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce and social media advertising, some marketing decision makers saw the elimination of catalogs as an easy way to save money, The thinking was that consumers, especially young people, were ignoring Read more…
Many advertisers, and all of our best customers, recognize the value and effectiveness of direct mail in their marketing campaigns. As we reported recently on this blog, surveys have shown that a majority of consumers, including Millennials, go to the mailbox each day with anticipation. For the most valued brands, Read more…