Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce and social media advertising, some marketing decision makers saw the elimination of catalogs as an easy way to save money, The thinking was that consumers, especially young people, were ignoring Read more…
Many advertisers, and all of our best customers, recognize the value and effectiveness of direct mail in their marketing campaigns. As we reported recently on this blog, surveys have shown that a majority of consumers, including Millennials, go to the mailbox each day with anticipation. For the most valued brands, Read more…
I recently attended a seminar in Troy, Michigan put on by the US Postal Service. The session was hosted by the Advertising Production Club of Detroit and was attended by local advertising agency, paper and printing company representatives. The presentation was titled “Direct Mail: It’s not an OR decision. It’s Read more…
Direct mail marketers can now send a digital preview image of their print piece in an email to recipients with a new service from the United States Postal Service. USPS Informed Delivery enables consumers, after they sign up for the service, to view images of all their incoming mail before Read more…
On Thursday, November 9, the Postal Regulatory Commission (PRC) approved the postage rate increase that is scheduled to go into effect on Sunday, January 21. In addition to a first class stamp going from $.49 to $.50 (2% increase), post cards going from $.34 to $.35 (3% increase) and metered Read more…