Recent developments in Washington DC suggest that the increasing financial deficit of the United States Postal Service may be moving toward a resolution. Last November 14, the USPS reported that it had lost another $8.8 billion in fiscal year 2019. Read more…
The United States Postal Service (USPS) is planning to change mail rates as of January 26, 2020. The USPS has stated that the increases “will keep the Postal Service competitive while providing the agency with needed revenue.” In its fourth quarter Read more…
Major retailers are investing in print catalog marketing for the holiday shopping season again this year. Amazon, for example, has printed and mailed its second-ever toy catalog in time for Black Friday shoppers. The 92-page catalog has some unique content Read more…
Like everything in the print media world, magazine publishing is undergoing a transformation. With readers getting information and news from many sources today, magazines are competing for the time and attention of their audiences and publishers are rethinking their business Read more…
I recently had a conversation with a marketing customer about campaign strategy. He told me that he always uses direct mail along with digital and social channels as part of any marketing initiative. When I asked him why this was Read more…
With the presidential elections quickly approaching, it is a good time to stop and think about how important paper documents are. It is becoming increasingly clear that printed paper records are, in certain situations, critical for reliability, authenticity and accessibility. Read more…
Environmentalists have made strides recently on the topic of the damage caused by throwaway items such as plastic drinking straws. Many restaurants across the country are either limiting the use of plastic straws or banning them entirely in favor of Read more…
The recent news that the US Justice Department was blocking the proposed acquisition of LSC Communications by Quad Graphics is a turning point for the print media business. The DOJ Antitrust Division lawsuit says “the transaction would combine the only Read more…
Direct mail is widely recognized by marketers as among the most effective ways to build brand loyalty, promote products and services, increase sales and engage with customers. The best direct mail programs always have certain basic elements that ensure their Read more…
I recently had an interesting exchange on social media with a digital marketing expert about the value of print today. I had shared a link to an article about the emotional impact on customers of print marketing. The author of Read more…