It is now widely understood that printed direct mail is among the most effective marketing options for reaching customers and influencing buying decisions. It took some years to arrive at this conclusion following poorly researched and ultimately failed money saving promises; moving to an online-only marketing model does not improve Read more…
Direct mail marketers can now send a digital preview image of their print piece in an email to recipients with a new service from the United States Postal Service. USPS Informed Delivery enables consumers, after they sign up for the service, to view images of all their incoming mail before Read more…
Adding recycled pulp in the manufacturing of commercial printing paper has for many years been a way of establishing one’s sustainability credentials. Buyers of printing have, for example, often requested paper made with post-consumer waste (PCW) content and then promoted this fact with a recycled logo on their printed materials. Read more…
Printing customers are undoubtedly concerned about the sudden multiple increases in paper costs over recent months. Beginning last summer, paper manufacturers began raising their prices by 5%-10% on all grades and finishes: newsprint and coated and uncoated freesheet and groundwood. Since prices had been falling or were flat for several Read more…
On Thursday, November 9, the Postal Regulatory Commission (PRC) approved the postage rate increase that is scheduled to go into effect on Sunday, January 21. In addition to a first class stamp going from $.49 to $.50 (2% increase), post cards going from $.34 to $.35 (3% increase) and metered Read more…