As of February 2019, the US Bureau of Labor Statistics (BLS) has stopped publishing employment figures for “printing and related support activities” as part of its monthly Current Employment Statistics reporting. According to its “Notice of Publication Changes with the Release of Data on February 1, 2019,” the bureau decided Read more…
The United State Post Office has launched a series of mailing promotions and incentive programs for 2019. As in years past, these programs offer discounts on postage for mail pieces that take advantage of the unique marketing properties of physical mail over email and other forms of electronic communications. The Read more…
As we begin the new year and look back on 2018, it is becoming more and more evident that print is having something of a twenty-first century Renaissance. Several recent studies and reports show that print media—especially printed books—have been growing and that this trend will continue into the future. Read more…
The establishment of color standards for content creators and print service providers is among the most important industry achievements of the past two decades. Prior to the establishment G7 color for proofing and press matching, customers and printers alike were left to find their own unique and often expensive work-arounds Read more…
On October 10, the United State Postal Service filed notice with the Postal Regulatory Commission (PRC) for price changes that are scheduled to take effect on January 27, 2019. The postal rate increases, which have already been approved by the Governors of the Postal Service, would raise mailing service product Read more…
With the 2018 election season in full swing, political marketers are making their final decisions about where to spend campaign advertising dollars. A major consideration in these spending decisions is the credibility of the media options available. Everyone wants to know if voters will trust the information they are receiving? Read more…
Just a few years ago, the value of printed catalogs was being questioned. With the growth and influence of e-commerce and social media advertising, some marketing decision makers saw the elimination of catalogs as an easy way to save money, The thinking was that consumers, especially young people, were ignoring Read more…
Many advertisers, and all of our best customers, recognize the value and effectiveness of direct mail in their marketing campaigns. As we reported recently on this blog, surveys have shown that a majority of consumers, including Millennials, go to the mailbox each day with anticipation. For the most valued brands, Read more…
Earlier this year, the US Commerce Department imposed a 30% anti-dumping duty on newsprint imported from Canada. The measure was taken in response to a complaint filed by North Pacific Paper Company (NORPAC), one of five newsprint paper mills in the US, that sellers of Canadian uncoated groundwood had an Read more…
I recently attended a seminar in Troy, Michigan put on by the US Postal Service. The session was hosted by the Advertising Production Club of Detroit and was attended by local advertising agency, paper and printing company representatives. The presentation was titled “Direct Mail: It’s not an OR decision. It’s Read more…